How to avoid trade show mistakes
When you are trying to reel in customers to your event or trade show, remember the way you choose to draw them in is a reflection of you and your company.
Here are some mistakes to avoid:
Don’t be cheap
If you plan on giving away something to potential clients, make sure it’s not going to fall to pieces the second they use it. If you don’t have a lot of money to spend, consider giving them a coupon for a discount on a purchase.
Giveaways that have nothing to do with your company
Having a draw for a fancy laptop or watch might draw people to your booth, but if it has nothing to do with what you are selling it is almost a guarantee that the winner quickly forgot which company they won the prize from.
Not getting the word out soon enough
If you don’t let people know what you plan on exhibiting at the show about four week ahead of time, you are not likely to draw them in. Having a strong social media presence beforehand is the best way to guarantee success.
Not connecting with your best customers
Never assume your top clients know about your upcoming event. Sending out personalized invitations is the best way to ensure you are on their radar and making it more likely that they will attend.
The last thing you want is your email to a potential client winding up in their spam. Avoid promos that have hyperlinks that don’t work, bad redirects or art that won’t load. Working with an IT team can help avoid these missteps.
Poorly trained staff
If your booth staffers don’t know what they are promoting, how in the world are they going to sell anything? Your staff has to know who your target audience is and what your goals are.